ABRAAJ CAPITAL

CASE STUDY:

OVERVIEW

Headquartered in Dubai, Abraaj Capital is a premier investment firm specialising in private equity investments in the Middle East, North Africa and South Asia (MENASA) region. The company has more than 150 professionals representing 28 nationalities drawn from an extensive global pool of talent.

Abraaj Capital own an incredibly diverse portfolio of businesses ranging from banks to supermarkets, from ship manufacturers to airlines, from hospitals to schools and from process manufacturing plants to high street retail outlets.

CHALLENGE

Our challenge was to revitalise the company’s existing visual identity to form a more unifying brand language and to assert a stronger sense of stability and confidence.

We were asked to develop a new brand system that would reflect character the ability to act as a long-term partner for their clients and a conviction to embark on new opportunities.

SOLUTION

Abraaj Capital, commissioned us to create a brand identity and communications platform to better reflect the innovative and dynamic nature of their financial services, and to clearly distinguish them as pioneers in their field. The Abraaj brand is built on two unifying concepts: reliability and transparency to investors.

The new look and feel is an extension of the brand identity and uses a dynamic grid, with intense blue overlays.

Today, we continue to work with Abraaj as the brand continues to be communicated across all touch-points.