CAPSTONE PROPERTIES

OVERVIEW

Capstone properties is a joint venture partnership between ACC, one of the largest construction companies in the Middle East and Abu Dhabi Holding Group. They joined forces to enter the Real Estate market initially in the Middle East with a long term global vision.

CHALLENGE

Breathe’s approach was to create an entirely new typeface that would become the signature stamp for all future developments. By twisting a classic serif font, Breathe created an identity for Capstone that has confidence and elegance at the heart of its brand promise. Photography was styled to enhance Capstone as a lifestyle choice for the modern discerning consumer.

SOLUTION

With their current developments sold out off plan, Capstone are currently looking at the Far East and Europe to add their individual touch of elegance to their existing portfolio.

© Breathe Branding FZ LLC