COMMUNITY DEVELOPMENT AUTHORITY

OVERVIEW

The Community Development Authority is a government entity mandated with enhancing social development and national identity, as well as strengthening citizens and residents roles in the community. The organisation is responsible for setting up and developing frameworks for social development – aiming to attain the goals of the Dubai Strategic Plan 2015, declared in 2007 by H.H. Shiekh Mohammed Bi Rashid A Maktoum.

SOLUTION

Taking the newly developed brand and its guidelines, we were commissioned by the CDA to effectively communicate the organisation to the people of Dubai. In developing a warm and human brand implementation toolkit, we enabled the authority to break down barriers and converse on a simple and more emotive level. Also, an extensive photographic library was shot especially for the CDA, along with various other collateral as well as exhibition displays and environmental branding.

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